Social selling is all the buzz these days, but what is it, who’s doing it and why is it so important right now?
But first, hold the phone. Thankfully it has zero to do with dialing for dollars (old-school cold calling). Put simply, social selling is when salespeople -- and marketers, recruiters and account reps -- use social media platforms to directly interact with sales prospects.
“Social selling has the power to help establish a positive reputation, unearth hard-to-find information, and make important contacts in a scalable way,” LinkedIn vice president of sales Mike Derezin told Entrepreneur. “In today’s digital and data driven age, online is how perceptions are shaped, so for anyone working in sales today, it’s a real miss to not make it core to their strategy.”
More at: http://www.entrepreneur.com/article/243770
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